Summer Tourism in MN
For the week of June 19, 2016
Guests: John Edman, Director and CEO, Explore Minnesota
Explore Minnesota can help summer travelers decide how to spend their vacation time, whether it’s marveling at the Tall Ships in Duluth, tasting craft beer and wine on brewery and vineyard tours, or walking in the footsteps of famous Minnesotans like Bob Dylan, Garrison Keillor and Prince.
- Part 1 – 13:10
Part 1 On Instagram and social media, #OnlyinMN is filled with pictures highlighting the state’s best attractions. The success of this user-driven campaign has widened Explore MN’s marketing reach both in-state and out. With gas prices remaining low and cabin occupancy rates full, this summer is expected to be good for the tourism industry—an industry that contributes $13.6 billion to MN’s economy.
- Part 2 – 13:26
Part 2 The Mall of America and our natural resources (lakes, rivers and forests) are two of the biggest attractions of the state, especially to international travelers. Explore MN hopes to increase our international reputation this fall with the Ryder Cup golf competition.