Access Minnesota

17 June 2015

Minnesota Tourism on Social Media

For the week of June 21, 2015

John Edman, Director and CEO of Explore Minnesota, discusses the new social media marketing campaign, #OnlyinMN.

  • Part 1

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    (1:04) The mission of Explore Minnesota; (1:26) How critical the tourism industry is to MN’s economy; (2:00) The marketing campaign #OnlyinMN; (3:06) How to participate in the social media campaign; (3:48) Social media travelers; (4:55) In-state vs out-of-state markets; (5:54) Challenges marketing MN outside the state; (6:47) The attraction of Mall of America; (8:10) Competing states for tourism; (9:20) Average vacation length and the increase in vacation spending

  • Part 2

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    (:18) The impact of gas prices on MN tourism; (1:52) Outreach to the GLBT community; (3:00) Concern over water quality and climate change on the tourism industry; (4:33) Popular travel destinations in MN; (6:05) Concerts and music festivals this summer; (8:03) Growing popularity of wineries and craft beer in MN; (9:50) Edman’s role on the board of Brand USA; (12:28) Explore Minnesota resources
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