17 June 2015

Minnesota Tourism on Social Media

For the week of June 21, 2015

John Edman, Director and CEO of Explore Minnesota, discusses the new social media marketing campaign, #OnlyinMN.

  • Part 1

    Part 1
    (1:04) The mission of Explore Minnesota; (1:26) How critical the tourism industry is to MN’s economy; (2:00) The marketing campaign #OnlyinMN; (3:06) How to participate in the social media campaign; (3:48) Social media travelers; (4:55) In-state vs out-of-state markets; (5:54) Challenges marketing MN outside the state; (6:47) The attraction of Mall of America; (8:10) Competing states for tourism; (9:20) Average vacation length and the increase in vacation spending
  • Part 2

    Part 2
    (:18) The impact of gas prices on MN tourism; (1:52) Outreach to the GLBT community; (3:00) Concern over water quality and climate change on the tourism industry; (4:33) Popular travel destinations in MN; (6:05) Concerts and music festivals this summer; (8:03) Growing popularity of wineries and craft beer in MN; (9:50) Edman’s role on the board of Brand USA; (12:28) Explore Minnesota resources