Traditional Journalism in Decline, Branded Journalism on the Rise?
For the week of November 17th, 2013
Professional news gathering organizations strive to maintain a clear separation between editorial content and advertising. But as revenue declines for traditional media, the line between news content and paid advertising is becoming increasingly blurred. On this week’s Access Minnesota, University of Minnesota Professor Jane Kirtley, an expert on media ethics and law, discusses the growing trend of branded journalism — where advertisers create their own news content.