Traditional Journalism in Decline, Branded Journalism on the Rise?
For the week of November 17th, 2013
Professional news gathering organizations strive to maintain a clear separation between editorial content and advertising. But as revenue declines for traditional media, the line between news content and paid advertising is becoming increasingly blurred. On this week’s Access Minnesota, University of Minnesota Professor Jane Kirtley, an expert on media ethics and law, discusses the growing trend of branded journalism — where advertisers create their own news content.
Guest:Jane Kirtley, Silha Professor of Media Ethics and Law at the School of Journalism and Mass Communication at the University of Minnesota, Director of the Silha Center for the Study of Media Ethics and Law
Issues: What “branded” journalism is, and how it differs from traditional journalism; Why advertisers are sponsoring journalism and what kind of readers they are attempting to influence; What this trend means for advertisers, legacy media, and readers