Access Minnesota

13 November 2013

Traditional Journalism in Decline, Branded Journalism on the Rise?

For the week of November 17th, 2013

Professional news gathering organizations strive to maintain a clear separation between editorial content and advertising. But as revenue declines for traditional media, the line between news content and paid advertising is becoming increasingly blurred. On this week’s Access Minnesota, University of Minnesota Professor Jane Kirtley, an expert on media ethics and law, discusses the growing trend of branded journalism — where advertisers create their own news content.

  • Guest:Jane Kirtley, Silha Professor of Media Ethics and Law at the School of Journalism and Mass Communication at the University of Minnesota, Director of the Silha Center for the Study of Media Ethics and Law
  • Issues: What “branded” journalism is, and how it differs from traditional journalism; Why advertisers are sponsoring journalism and what kind of readers they are attempting to influence; What this trend means for advertisers, legacy media, and readers

    Part 1

    Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.

    Part 2

    Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.

    DOWNLOAD