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1 October 2013

The Rational Animal: How Evolution Made Us Smarter Than We Think

For the week of October 6th, 2013

  • Guest: Vladas Griskevicius, McKnight Associate Professor of Marketing and Psychology at the Carlson School of Management at the University of Minnesota, co-author of “The Rational Animal: How Evolution Made Us Smarter Than We Think
  • Issues: How we define “rational” behavior; How our early childhood impacts our future consumer habits; How our behaviors change as we age; The new micro-targeting era of advertising and marketing

    Part 1

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    Part 2

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